I'm not sure, why there hasn't been much more hype about these 2 products, but I was quite surprised by them after being disappointment by another product from the the same brand. I actually kinda of wrote the brand off after my disappointment with their mascara.
The first product that caught my eyes was the Rimmel Apocalips, which to me is a dupe of the Hourglass opaque rouge lipstick. I picked up the shade Aurora, it goes on glossy, but once it dries it becomes matt, so it tones down a lot of the shock value. It lasted for about 4-5 hours, I should have just reapplied it, but instead, I re-applied lip balm. Biggest mistake ever, because any remaining product on my lips were just slipping and sliding everywhere. So FYI do not apply lipbalm on top of it.
The second Rimmel product I picked up was the Color Rush intense lip balm. To me there are very similar to the Revlon just bitten kissable lip stain. Plus their a few dollars cheaper than the Revlon ones, which means you don't really have to wait for a sale to snag one of these babies up. I picked up the shade not an illusion, which is a like your lips but only better color. If I dare say, the Rimmel color rush intense lip balm are more hydrating to the Revlon counter parts.
|Top: Not An Illusion. Bottom: Aurora|